As ever, this infographic is largely from a US point of view, but if the pattern is replicated, it’s not good.

The stand out statistics:

80% of SMBs plan to increase their social media use;

25% of SMBs have no social media strategy;

only 28% of SMBs measure their ROI of the social media campaigns;

56% of tweets to companies are ignored;

39% of companies do not track their social media responses at all.

You can only hope those planning to increase their social media usage will take time to look at why they are using it and what they’re doing with it, as it all looks a bit aimless if these figures are correct!

 

Activity Levels of Businesses on Social Media

Infographic by- Invesp

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