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Celebs, Brands and Fake Fans

By Rob On 6 August 2013 · Add Comment
Last night’s Channel 4 Dispatches programme on Celebs, Brands and Fake Fans seemed to be a shock to many people – not least those companies and organisations caught out purchasing fake fans for their Facebook pages. I’m not sure why people are so surprised though. This isn’t the first time this has been covered by [...]
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Twitter Two-Step Login Verification

By Rob On 23 May 2013 · Add Comment
Twitter have introduced new optional security measures when logging in to your account. This measure has been primarily implemented to help larger organisations whose accounts may be more likely to be targeted by hackers. This change will not be implemented on your account unless you select this option within the settings of your Twitter account: [...]
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Activity Levels of Businesses on Social Media

By Rob On 29 April 2013 · Add Comment
As ever, this infographic is largely from a US point of view, but if the pattern is replicated, it’s not good. The stand out statistics: 80% of SMBs plan to increase their social media use; 25% of SMBs have no social media strategy; only 28% of SMBs measure their ROI of the social media campaigns; [...]
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Understanding Facebook’s EdgeRank

By Rob On 24 April 2013 · Add Comment
Ever wondered why your Facebook page’s posts seem to reach far fewer than the total number of fans your page has? Or why you only see certain posts from other pages you like? Welcome to the world of Facebook’s EdgeRank. This infographic from PostRocket  explains what exactly the EdgeRank algorithm is and how it works [...]
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The State of B2B Social Media in 2013

By Rob On 18 April 2013 · Add Comment
This infographic from B2B Marketing shows that social media is obviously important within the B2B market but there’s not much strategic planning about how businesses use it. The figures are taken from the Social Media Benchmarking Report produced by B2B Marketing from an online survey with 234 participants. They show that there is little in [...]
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Facebook for the Small Business – Is it worth it?

By Rob On 12 February 2013 · Add Comment
With over 1 billion people on Facebook worldwide, and over 30 million in the UK alone, it might seem strange to even question if using Facebook for the small business is worth it. It’s free and relatively easy to set up. But by the second page of the Facebook for business overview there is mention [...]
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When is the best time to tweet?

By Rob On 17 October 2012 · Add Comment
Twitter is very much the ‘here and now’ of social media. It’s very unlikely your followers will bother to scroll back too far in their Twitter feed to find something you posted earlier in the day. If you tweet at the wrong time of day you could be wasting your time, very few of your [...]
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Surviving #YorkshireHour

By Rob On 9 October 2012 · Add Comment
#YorkshireHour (@Yorkshire_Hour) is an initiative established by Aspinall Ink and @RomanticCotHols for Yorkshire businesses to promote themselves via Twitter. It is held every Wednesday between 8-9pm, with businesses tweeting about themselves including the hashtag ‘#YorkshireHour’ within their tweet. It’s as simple as that, with no hard and fast rules just lots of retweeting, following and promoting [...]
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Twitter Header Dimensions

By Rob On 3 October 2012 · Add Comment
  Twitter have recently introduced header Images, in a similar fashion to Facebook cover images and Google+ cover photos. You can upload a header image by editing the settings for your Twitter account and selecting the ‘Design’ option. Initially your account will have no header but selecting ‘change header’ will allow you to add a [...]
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Facebook Cover Dimensions

By Rob On 3 July 2012 · Add Comment
(Updated March 2013)  The Facebook cover image is the large image at the top of your page. It is the first thing someone is going to see when they look at your page, and a chance to make an impact. The important thing to remember is 851 x 315 pixels – this is the size [...]
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  • Recent Posts

    • Celebs, Brands and Fake Fans
    • Twitter Two-Step Login Verification
    • Activity Levels of Businesses on Social Media
    • Understanding Facebook’s EdgeRank
    • The State of B2B Social Media in 2013
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